ATLANTA – Kia Motors Corp.’s move away from frugality and toward more upscale models means premium models could be on the horizon, a company executive says here.
“The brand is still not there, but things are changing,” says Steven Hirashiki, senior product strategy manager-Kia Motors America for the ’11 Sorento cross/utility vehicle.
Kia’s sister brand Hyundai stepped into the premium realm ...
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