KUALA LUMPUR – Can Proton Holdings Bhd., a subsidiary of Perusahaan Otomobil National Bhd., one of Malaysia's two coddled national car companies, transform itself into a competitive global player? Despite 20 years of protected operations in the domestic market, Proton managers are confident they can get the job done. But whether the metamorphosis will be successful is by no means certain. Nevertheless, a start has been made. There is little time to waste as the government is pressuring ...
Premium Content (PAID Subscription Required)
"Proton Struggles to Meet Coming Competition" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.