PARIS – Admitting that its initial marketing strategy was not well executed, Germany’s Recaro GmbH & Co. KG – perhaps the world’s most prominent maker of premium automotive seats – is all but starting over in the U.S. After a series of fits and starts, “We are ‘relaunching’ (marketing efforts),” in the U.S., asserts Michael Ewert, Recaro’s director of marketing and sales. Recaro’s new replacement seat with integral side-impact airbag. In 1998, Recaro entered a joint ...
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