GENEVA — Wolfgang Reitzle, chief of Ford Motor Co.'s Premium Auto Group, says he is trying to create a special segment approach for the brands in the group, which include Jaguar, Lincoln, Aston Martin and Volvo. This plan would differ from mass-market sales methods where a push system prevails. He says premium brands should operate on a pull system. “This leads to long lasting success,” Reitzle says. The brands in the Premium Auto Group are complementary, making the situation unique. “We ...
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