SAO PAULO – Renault SA is betting that women, who make up 40% of car buyers in Brazil, will purchase a car named after a cosmetics manufacturer, especially if they can save $600 on the deal. The French auto maker recently launched its Renault Boticario model, based on the Twingo, for $9,600, approximately $600 less than the normal sticker price. The 1.0L, 16-valve car comes equipped with dual airbags, air conditioning and seats with a textile that doesn’t make women’s stockings run. ...
Premium Content (PAID Subscription Required)
"Renault Names Car After Perfume Maker" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.