How Slow Can You Go
The unveiling of the Rolls Royce Phantom Drophead Coupe, arguably, is the slowest in auto show history. While most auto makers pull the sheets off new cars with a flourish, Rolls Royce teases onlookers with a slow, deliberate routine.
Two fashion models s-l-o-w-l-y peel the cover back to the beat of a dramatic soundtrack. The process takes 30 seconds, organizers reveal.
Thatâ€™s 7.4 seconds per inch. Enough time for the ultra-luxury vehicle, powered by a 453-hp V-12 engine, to hit at least 75 mph (120 mph) from a standing start.
So Little Time
Bibiana Boerio, managing director of Jaguar Cars, wastes no time responding to rumors.
Asked to comment on speculation that Jaguar will be sold asrestructures, she doesnâ€™t miss a beat.
â€śI donâ€™t spend a minute working on it,â€ť she says. â€świll take the actions it needs to take. I donâ€™t have the energy to worry about it.â€ť
Whoâ€™s Who Here
The list of attendees suggests this yearâ€™s North American International Auto Show is the place to be for industry royalty.
In addition to the supreme leaders of Detroitâ€™s auto makers:Corp.â€™s Rick Wagoner; Ford Motor Co.â€™s Bill Ford; and DaimlerChrysler AGâ€™s Dieter Zetsche, Cobo Hall also plays host to several European luminaries.
Porsche AG Chairman Wendelin Wiedeking and- Alliance CEO Carlos Ghosn have been meeting with journalists. And embattled AG boss Ferdinand Piech is seen blending into the crowd at a press conference to re-introduce the Lamborghini Miura.
Meanwhile,SpA chief Sergio Marchionne waltzes unnoticed â€“ well almost â€“ around the show floor. Most notable absentee: AG Chairman Norbert Reithofer. He was ill and unable to make the trip.
Ghosn: No Worries
Carlos Ghosn, CEO ofSA and Motor Co. Ltd., allays concerns the Japanese auto maker is in trouble.
â€śNissan will continue to grow. Donâ€™t worry about it,â€ť he tells a reporter. â€śAll companies have ups and downs.â€ť
As for the need to expand capacity here, he says Nissan is being prudent, â€śbecause there is a slowdown in the U.S. market.â€ť
When Silence is Not Golden
Itâ€™s tough for an auto executive not to talk about exciting product in the pipeline when his handlers donâ€™t want it revealed.
Such was the case with Len Hunt, chief operating officer of Kia Motors America, when asked if he could finally announce the auto maker will have a production version of its Soul concept shown at last show.
â€śIâ€™m really tired of saying that,â€ť Hunt says, referring to the standard company line: â€śWe canâ€™t talk about future product.â€ť
Wardâ€™s now has word Kia finally is able to say it will offer the Soul next year. Hunt can rest easier, we guess.