CROZET, France – It’s one thing to tell a would-be car buyer that the sky’s the limit on optional equipment. It’s another thing to deliver on that promise. Meet Clive Woolmer. As manager of Rolls-Royce Motor Cars Ltd.’s bespoke business, he is tasked with developing one-of-a-kind features for a customer base that is, arguably, the most discerning and eccentric in the world. “Billionaires,” Woolmer says. “It is very demanding.” While he admires the customers themselves – “Each one is ...

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