Rolls-Royce Bespoke Business Booming

CROZET, France – It’s one thing to tell a would-be car buyer that the sky’s the limit on optional equipment.

It’s another thing to deliver on that promise.

Meet Clive Woolmer. As manager of Rolls-Royce Motor Cars Ltd.’s bespoke business, he is tasked with developing one-of-a-kind features for a customer base that is, arguably, the most discerning and eccentric in the world.

“Billionaires,” Woolmer says. “It is very demanding.”

While he admires the ...