DETROIT — BMW AG doesn't want to be a major market automaker because it just wouldn't be any good at it, says Tom Purves, chairman and chief executive of BMW US Holding Corp. and newly named president of BMW of North America Inc. But the company would like to be in all market segments and its Rover Group Ltd. division is helping to achieve that aim. Rover and BMW essentially have been operating as separate companies since the German automaker purchased Rover in 1994. But with mounting ...
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