DETROIT — BMW AG doesn't want to be a major market automaker because it just wouldn't be any good at it, says Tom Purves, chairman and chief executive of BMW US Holding Corp. and newly named president of BMW of North America Inc. But the company would like to be in all market segments and its Rover Group Ltd. division is helping to achieve that aim. Rover and BMW essentially have been operating as separate companies since the German automaker purchased Rover in 1994. But with mounting ...
Premium Content (PAID Subscription Required)
"Rover reinforces BMW's global presence" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642
Current subscribers, please login or CLICK for support information.