Acknowledging it's vulnerable in the lower end of the market, General Motors Corp. says it is considering new marketing and advertising efforts to reverse the downward sales trend of its Chevy S-10 and GMC Sonoma compact pickups. “We're evaluating alternatives,” reveals Paul Ballew, GM's market analysis chief. “I can't say we've got those alternatives flushed out. We've been moving throughout the year to continue to defend our position (in the compact pickup segment). So you'll see some ...

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