SPLIT, Croatia – With the rollout of the new Sandero, Renault SA clearly is expressing the desire to keep its Romanian-based Dacia brand alive. The car is more technically advanced than the Logan sedan on which it is based, and with the new name, Sandero, Renault verifies its plans to extend the X90 model range. “The Dacia brand attracts new customers,” says Gerard Detourbet, director of the X90 platform program. “We couldn’t let it die out.” Until recently, Renault was a ...
Premium Content (PAID Subscription Required)
"Sandero Launch Affirms Renault Brand Strategy" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.