Toyota Motor Corp.’s new Scion line of priced-to-sell, youth-oriented vehicles may not be a sure-fire money-making venture for the auto maker. “Define ‘profitable,’” says Jim Farley, who Dec. 4 was promoted to vice president of Toyota’s new Scion division. Farley confirms Scion will cover Toyota’s initial investment – which he declines to disclose. But Scion, which launches first in California in June 2003 with two new subcompacts directed at the sizable and lucrative ...
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