SAN DIEGO – Although it has been alluded to as a premium subcompact, the upcoming Scion iQ will not be priced as such.
“When we talk about a premium subcompact, we’re talking about the design and interior features and materials,” Jack Hollis, vice president for Toyota Motor Sales U.S.A. Inc.’s Scion brand, tells Ward’s in an interview at a media event here.
Hollis vows the iQ, with its ...
Sign in to access
this Article
"Scion iQ to Offer Premium Feel Without Premium Price" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. To obtain Premium status, please contact us.
Why Become a Premium Subscriber?
WardsAuto.com Premium subscribers have access to the full breadth of Ward’s articles, news, analysis and features as well as all the Ward’s data and statistics as soon as they are available in Excel spreadsheet format. Learn more about the benefits of Premium access here.

