ORLANDO, FL – It is now official. Just about every Internet-related company in the automotive retail market is on the “Search” bandwagon. And for good reason. There is a shift in how dealers are spending their money in online advertising, Mitch Golub, president of Cars.com tells journalists at his firm’s press conference here. “Dealers are spending less on lead generation and more on building their brands and driving traffic to their websites,” he says. Just walk the floor at ...

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