SEAT SA plans to revamp its image, emphasizing a more sporty flare as part of an effort to build the brand into a specialty marque. As part of its efforts to grow the brand, SEAT also will hire more employees. The company already has received more than 16,000 applications from people aged 19 to 29 to fill the 2,000 jobs that will be opened by the departure of employees over age 60, who the company plans to replace by the end of the year. SEAT plans to start the worker replacement program ...

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