BARCELONA — Spanish automaker SEAT SA is setting a goal to create cars that exude emotion, top officers say. Calling upon parent company Volkswagen AG's economies of scale, the power of SEAT Chairman Bernd Pischetsrieder and the creativity of design chief Walter de Silva, SEAT's new slogan is “SEAT auto emotion.” “There is a space for emotion in spite of all what technology will assume,” says de Silva, a renowned Italian designer tapped by VW from Fiat SpA's Alfa Romeo team, where he ...
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