As General Motors Co. reaches a definitive agreement today to unload Hummer, the question on everyone‚Äôs lips remains why anyone would want a luxury SUV brand tarnished by a gas-guzzling image of late-‚Äô90s excess. ‚ÄúThat‚Äôs a good question,‚ÄĚ says Aaron Bragman, an analyst at IHS Global Insight in Troy, MI. ‚ÄúIt‚Äôs a risky brand.‚ÄĚ And China-based Sichuan Tengzhong Heavy Industrial Machinery Co. Ltd., which will acquire a controlling interest in Hummer, has adopted ‚Äúa risky strategy,‚ÄĚ Bragman ...
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