As General Motors Co. reaches a definitive agreement today to unload Hummer, the question on everyone‚Äôs lips remains why anyone would want a luxury SUV brand tarnished by a gas-guzzling image of late-‚Äô90s excess. ‚ÄúThat‚Äôs a good question,‚ÄĚ says Aaron Bragman, an analyst at IHS Global Insight in Troy, MI. ‚ÄúIt‚Äôs a risky brand.‚ÄĚ And China-based Sichuan Tengzhong Heavy Industrial Machinery Co. Ltd., which will acquire a controlling interest in Hummer, has adopted ‚Äúa risky strategy,‚ÄĚ Bragman ...
Premium Content (PAID Subscription Required)
"Sichuan Tengzhong Takeover of Hummer Seen As ‚ÄėRisky‚Äô" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.