FRANKFURT – Skoda Auto a.s. admits it still has an image problem. Not with the Fabia or Octavia, but with the premium Superb, Skoda's long-wheelbase executive model. After six consecutive years of growth, Skoda sales in the U.K. shot up 182% to 37,687 in 2002. Even so, the Superb hasn't achieved the expected numbers. Last year Skoda, Volkswagen AG’s Czech subsidiary, sold 17,000 Superbs in Europe and just 983 in the U.K., somewhat below the anticipated potential. But Skoda denies there ...

Premium Content (PAID Subscription Required)

"Skoda Not So Superb" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.