MUMBAI – Skoda Auto India Ltd. is a latecomer to the Indian market, but it’s trying to catch up. Indeed, some observers predict that with its new strategy, Skoda will rewrite all cost-price equations in the Indian market. The auto maker plans to manufacture the economy Fabia, assemble the premium Octavia, import the completely built-up (CBU) Superb luxury sedan and sell 5,000 cars by year’s end with a goal of 50,000 in three years. The overall strategy is to make its cars affordable. ...
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