DETROIT – North American sales of subcompact cars under $10,000 will increase more than 40% in the next six years, but remain a small part of the overall market. So predicts Wim van Acker, managing partner-North American operations for Roland Berger Strategy Consultants. There is no great demand for the so-called A- and B-car segments in the U.S. Those include compact vehicles so small that some are virtually “dressed-up motorcycles,” says Acker. Tiny A-segment cars are not yet sold ...
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