GENEVA — Micro Compact Car smart GmbH (MCC) will run a nine-country ad campaign from April through June to revive sales of the two-passenger city car. In addition, DM500 (US$294) worth of equipment has been added to the basic car and prices have been cut by about US$900 in Italy and France, where sales are running well behind projections. The slow sales will force MCC, a subsidiary of DaimlerChrysler, to idle production for two weeks in April. “Switzerland is doing better than expected ...
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