DETROIT – Ron Wise may be sitting on a gold mine. He is the president of Wise Industries Inc., a small 100-employee supplier of carpeted bed liners – brand name BedRug – for pickup trucks. He sold about 50,000 of them last year on the aftermarket, for $399 apiece. He started the business 10 years ago after working many years in the heavy-truck industry. BedRug cleans out with a hose and will be available on Chevy SSR. BedRug has two layers: a 1-in. (2.5 cm) layer of ...

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