Audi forms import JV in Brazil with Senna SAO PAULO — Audi AG purchases 51% of Senna Import, owned by the family of the late Formula One racer, Ayrton Senna. The new company, Audi Senna Ltda., begins operation this month. Audi, which had an exclusive contract with Senna Import to distribute Audi vehicles, decided after starting production of its A3 model in Brazil, that it did not wish to continue with the agreement. At the same time, the company didn't want to lose the support of Senna. ...
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