How many categories can there be in the sport/utility vehicle (SUV) segment? For now no one really knows, but Ford Motor Co.'s Sport Trac is the first of a new kind of truck that further blurs what constitutes an SUV. It's a trend that will continue in the segment that will have no less than 40 models by 2002 and about 70 by 2005. “We don't know how many segments there are in this category,” says George Murphy, Ford Div. general marketing manager, at a media preview last week of the new ...
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