LAS VEGAS – While it’s built off the same platform and utilizes most of the sheet metal found on the Neon small car, Dodge’s SRT-4 will not carry any visible notations of the Neon brand when it goes on sale early next year. Neon name nowhere to be found on Dodge SRT-4 That’s because the SRT-4’s target market has an unfavorable view of the Neon, according to Chrysler Group’s top marketing executive. “The problem in that set (of buyers) was Neons aren’t cool,” Jim Schroer, ...

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