As the auto industry steels itself for a rough ride in 2003, OEMs are putting on a brave face. And with increasing frequency, that face belongs to a designer. Once so under-appreciated they were known as mere "stylists," these professionals have become ambassadors for their brands, boldly striding into the spotlight to charm a public enamored of celebrity – rock stars of the industry. But as with the concept cars they create, you either love the strategy, or you loathe it. And the ...

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