When Bob Lutz went to General Motors we were afraid that the famous “frozen middle” or the impenetrable bureaucracy would smother him. But there wasn’t any frozen middle or impenetrable bureaucracy. In fact, there wasn’t any GM. We saw an enormous fortress in Deadwood, a Rock of Gibraltar, resistant on any logical thinking. But nothing was there. It was a mirage or a hologram. Example: the product development program. The best of GM minds spend a couple years devising it and putting it ...
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