When Bob Lutz went to General Motors we were afraid that the famous “frozen middle” or the impenetrable bureaucracy would smother him. But there wasn’t any frozen middle or impenetrable bureaucracy. In fact, there wasn’t any GM. We saw an enormous fortress in Deadwood, a Rock of Gibraltar, resistant on any logical thinking. But nothing was there. It was a mirage or a hologram. Example: the product development program. The best of GM minds spend a couple years devising it and putting it ...

Premium Content (PAID Subscription Required)

"Strange Goings on Around Deadwood" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.