Hyundai Motor Co. Ltd. is expected to release details of a broad new brand identity program that eventually will eliminate the overlap between Hyundai and Kia Motors Corp. car and truck models. The strategy is designed to stop the two equity-related auto makers from competing against each other. Sonata is similar to Kia Optima. The new program will affect platform design, styling, engineering, advertising, public relations and marketing, an industry source tells Ward’s. It will ...
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