RAYMOND, OH – American Honda Motor Co. Inc. officials say they are pleased with strong sales of the Honda Element cross/utility vehicle – even if the median age of buyers has turned out to be much higher than expected. At 42, the median age of Element buyers hardly parallels the 20-something young men it was designed to attract. Honda went to great lengths to study the target demographic in its natural environment – including fraternity houses and snowboarding slopes – in order to execute ...
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