TRAVERSE CITY, MI â In much the way mathematics has evolved and been passed on from generation to generation, so has the practice of innovation, saysClarke, chairman, president and CEO of Applied Innovation Alliance LLC.
The companyâs primary goal is to promote the advancement and practical application of âstructured innovation.â
âInnovation will become a business discipline; it will become structured; and it will become pervasive,â Clarke predicts in a presentation at the Management Briefing Seminars here. âIt will be no different than mathematics.â
Clarke and his team have passed along their philosophies to a variety of businesses, including aerospace firms, chemical companies and the automotive industry.
Innovation is one of the more popular buzzwords today, but defining the term and teaching it and effecting change has proven elusive.
But, Clarke claims, innovation can be taught, much like any other discipline.
âFor hundreds of years, weâve been studying mathematics and translating it into courses and education,â he says. âInnovation. Who was your teacher? Thatâs the problem. âHistorically, we did not have structure. So today as we start to build this structure, weâre working on the next legacy for innovation.â
How to define and teach the practice of innovating is not as difficult as it may sound, Clarke maintains. In fact, companies need only look to the past to learn how to be innovative.
âOver the last six years, individual researchers have tried to figure out how to innovate and what was it (innovators did),â he says. âItâs about the history of technology, a rich foundation of knowledge of how people have solved problems.
âAll we have to do is extract information from these different areas and put it into a context that can be transferred and used inside companies,â Clarke says, adding that once innovation practices are put into a truly structured form, they will be easy to teach.
â(Structure) implies we need a common language, have processes and tools, and that it can be delivered by individuals and teams,â he says. âIt needs to apply to all areas of business. It needs to raise us to new levels of decision-making. And it has got to be measurable.
âThatâs the type of structure that will allow corporations to deliver better results,â Clarke says.