Australia’s two national auto shows are fertile ground for new-vehicle buyers, a study by Roy Morgan Research Pty. Ltd. finds. The annual survey results were based on face-to-face interviews with attendees entering the shows and online self-completion surveys emailed to respondents after the events. Data finds the 2008 Melbourne International Motor Show audience predominately was men (70%), 18-29 years old (40%) with an income of more than A$70,000 ($65,698) annually (43%). The survey ...
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