CHENNAI — Ford Motor Co. is fast shedding its image here of being a boring car manufacturer to one that is dynamic and consumer driven. The new Ford Ikon, aptly named, is an icon of this change. Spooling back exactly three years to when the Escort was launched in India gives an indication of the upheaval that has happened since, at least to Ford's thinking. The Escort was launched on the premise that Indians fed on a diet of outdated technology for 40 years would pay big bucks for a ...
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