NEW YORK — Amid all the global industry mergers, acquisitions and takeovers, George Mueller, president and chief executive officer of Subaru of America Inc., remains calm. “Some are searching for soul mates,” he says. We at Subaru simply want to form our own niche. Today, all-wheel-drive is all that we do.” Subaru in 1994 introduced a new breed of vehicle with the Outback, which, Mueller says, combines the best of crossover and hybrid vehicles. “Since we already have (these models), we now ...
Premium Content (PAID Subscription Required)
"Subaru satisfied to stay single for now" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.