NEW YORK – Ikuo Mori, president and CEO of Fuji Heavy Industries Ltd. wants to tell those in warm-weather U.S. states that Subaru cars aren’t just made for the snow.
“That is our task,” Mori tells Ward’s in an exclusive interview about the auto maker’s strategy.
Meanwhile, Fuji wrestles with the notion of operating in the shadow of Toyota Motor Corp., which acquired an 8.7% stake in the Japanese auto maker 18 months ago. Mori calls Toyota a “competitor,” not a rival.
...Sign in to access
this Article
"Subaru Seeks Cool Factor in U.S. Sunbelt" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. To obtain Premium status, please contact us.
Why Become a Premium Subscriber?
WardsAuto.com Premium subscribers have access to the full breadth of Ward’s articles, news, analysis and features as well as all the Ward’s data and statistics as soon as they are available in Excel spreadsheet format. Learn more about the benefits of Premium access here.
