J.C. Collins, Ford Division executive assistant and dealer relations manager, retires after nearly 30 years with Ford Motor Co.

Succeeding him is Dave Alden, Lincoln Mercury's Chicago regional manager. Collins will work with Alden to ensure an orderly transition.

Collins' responsibilities include the dealer council process, six-sigma deployment and coordination with the National Automobile Dealers Association.

Alden has held sales and marketing assignments at Ford Division's Chicago and California regions as well as the General Marketing Office in Detroit.