Bran Ferren, co-chairman and chief creative officer, Applied Minds Inc., and a member of Monday’s blue ribbon panel on the four decades of Convergence, got a good laugh from the audience asking about his car preferences.

The auto buff has a personal fleet that includes a Range Rover, Ferrari, Unimog SUV and others. Realizing he was in Detroit, he also mentioned he has a General Motors Corp. vehicle.

But the audience got a good chuckle when the bushy-bearded entrepreneur, a former president of Research & Development and Creative Technology for Walt Disney Imagineering and president of his own design firm prior to that, appeared stumped over the question of which car he likes best.

“My favorite car? That’s like asking me which is my favorite suit,” he says. “Of course, I don’t own a suit, so that’s an easier question.”

dwinter@primediabusiness.com