The first thing that suffers when the economy takes a turn for the worse is product. This year, however, respondents to Ward’s 24th Annual Supplier Survey say the Big Three auto makers cannot afford to allow that cycle to continue. There’s a fair amount of skepticism among our respondents as to whether the Big Three can remain true to their word when they say that programs won’t be canceled or delayed due to the sluggish economy. Nearly 60% of both supplier and OEM respondents say they ...
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