GROSSE POINTE, MI – If you’re a Suzuki motorcycle or outboard boat-engine owner, chances are Gene Brown of American Suzuki Motor Corp. knows your name. “One of my projects has been to build a customer database where we have the ability to look at who owns multiple Suzuki products, whether its cars and bikes, or cars, bikes and outboards,” Brown, vice president-marketing and public relations for American Suzuki, tells Ward’s here recently of its new marketing tactic. While Suzuki has ...
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