Accenture's automotive industry group has identified an emerging new market of affluent American car buyers. They are the top 20% of earners who have the "casual" buying power to purchase three or four cars easily, but seem reluctant to do so. This group, called the "Mass Affluent," falls between the ultra-rich and general middle-class. They are shaped by a penchant for saving more and spending less. Mass Affluents can readily afford Porsches and the like grew by nearly 50% in the ...

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