My friend Jim fits the Scion customer profile, except in one key area. Will that doom Toyota’s new youth-oriented division? By most estimates, 65 million young people will turn 16 during the next 10 years – a new baby boom. Every full-line auto maker wants to lure them to its brand and eventually get them to trade up to more profitable models. Toyota was one of the most successful in doing this with the parents of this new group, today’s current Boomers. Now it is using its new Scion ...
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