BUPYEONG, South Korea – The Chevrolet brand will make it possible for General Motors Korea to surpass Kia and take hold as the No.2 auto maker in Korea, predicts one of the executives tasked with making it happen. Kyungee “Jennifer” Lee, GM Korea managing director-marketing functions, says it may take years, but that is the auto maker’s firm goal. It is her job to draw Korean car buyers to Chevrolet, the nameplate shared by all of GM Korea’s mass-produced vehicles with the exception of ...
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