CANBERRA – Toyota Motor Co. of Australia Ltd. is launching a A$5 million ($3.6 million) advertising campaign to convince buyers its gas-electric hybrid-powered Prius has moved from science experiment to mainstream entry. Peter Evans, Toyota Australia senior marketing manager, tells a media briefing that the Prius hasn’t sold well because the car-buying public still thinks it’s a concept car. Prius to launch in Australia. Through October, Toyota had sold 175 Priuses this year, ...
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