With the launch of its multi-media advertising campaign and a lower pricing strategy, Toyota Motor Corp. hopes to lure the coveted 18-34 year-old “Gen Xers” and “Gen Nexters” to three new cars for 2000: the Echo subcompact, the Celica sports coupe and the MR2 Spyder roadster. While Toyota's new “Genesis” marketing strategy still will utilize traditional television and print advertising, it departs from the norm by relying heavily on Internet-radio, sponsorships of youth-dominated events ...

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