GENEVA –Motor Mfg. Europe expects to exceed the 1 million-unit sales mark in 2006, Thierry Dombreval, executive vice president and chief operating officer, says.
On the heels of 2005, when it sold 964,000 vehicles to claim a 5.1% share of the European market, a 1 million-unit year would markEurope's 10th consecutive annual sales surge.
Exceeding 1 million sales “is our mission,” says Dombreval. “This is our challenge.”
If successful, the auto maker likely would credit its Yaris compact car with the sales hike. Since a redesigned version was launched last year, Toyota Europe has chalked up 60,000 sales and expects to move a total of 258,000 vehicles in 2006, Dombreval says.
The auto maker uses the 76th International Geneva Motor Show here to unveil a concept-version Yaris - the Yaris T Sport. (See related story: Toyota to Show Yaris Concept, Refreshed Prius at Geneva)
But Toyota also teases with surprise unveilings of a pair of concept vehicles for active consumers: the RAV4 Sports and the Aygo for Sports.
Powered by a high-output diesel engine, the RAV4 cross/utility derivative features bold exterior treatments such as air intakes, integrated fog lamps, low-profile tires and 21-in. wheels.
Featuring an open top, teak interior trim and 17-in. rims, the Aygo for Sports is derived from the Aygo compact car that Toyota Motor Corp. assembles in the Czech Republic in cooperation with (See related story: Czech Toyota, PSA Plant Celebrates First Milestone)Peugeot Citroen. Peugeot's version of the car is called the Peugeot 107.
Dombreval says most of the vehicles Toyota sells in Europe are built in Europe. To date, the auto maker has invested €6.1 billion ($7.24 billion) in its Europe operations.