DEARBORN, MI – Toyota Motor Sales U.S.A. Inc.’s Jim Lentz says he wishes he had thought of orchestrating a product placement stunt like the recent giveaway of Pontiac G6 models on “The Oprah Winfrey Show.” “From a PR standpoint it was brilliant,” says Lentz, vice president-marketing, TMSUSA, of the giveaway of 276 G6s on the Sept. 13 episode of Winfrey’s television show. (See related story: Pontiac Rolls Out Flagship G6) Pontiac G6 He questions, though, if people will remember the ...

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