Destroying the notion that hybrids sell themselves, Toyota Motor Sales U.S.A. Inc. and Ford Motor Co. have had to succumb to incentives to move their hybrid cross/utility vehicles, which have been spending more time on dealer lots than either manufacturer wants. How effective those turn out to be – next week’s March sales report will tell the tale – may determine whether incentives are a short-term fix for a temporary marketing hiccup or a new long-term reality. Toyota is offering ...
Premium Content (PAID Subscription Required)
"Toyota, Ford Use Incentives to Push Hybrids" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.