Destroying the notion that hybrids sell themselves, Toyota Motor Sales U.S.A. Inc. and Ford Motor Co. have had to succumb to incentives to move their hybrid cross/utility vehicles, which have been spending more time on dealer lots than either manufacturer wants. How effective those turn out to be – next week’s March sales report will tell the tale – may determine whether incentives are a short-term fix for a temporary marketing hiccup or a new long-term reality. Toyota is offering ...
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