OJAI, CA – A resource from Toyota Motor Corp.’s homeland is providing a fabric treatment that gives the new ’07 Camry sedan’s plain cloth seats a silkier, softer feel. Already found on some of Toyota’s microvans in Japan, cloth seats treated with the Fraichir process will be standard on 4-cyl. Camry XLE models sold in the U.S. Fraichir (pronounced fray-sheer) is a brand name used in women’s and children’s apparel in Japan for at least a decade. Camry’s new premium seat fabric. ...
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