Toyota Motor Sales U.S.A. Inc. believes it has hit upon a fresh marketing formula using an original Web comedy series, âFrenemies,â where the auto maker controls the showâs content. Part of the widely discussed âMommy Like/Daddy Likeâ advertising campaign for the new Sienna minivan, âFrenemies,â is shown on MSN.com. The story follows a suburban family that grudgingly move to the suburbs and happen to drive a Sienna. The âFrenemiesââ fictional moms are wife Lori and Joy, her old ...
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