Toyota Motor Corp. confirms the choice of the name “Scion” for its forthcoming youth division, the auto maker’s latest U.S. initiative. The new brand, which the Japanese auto maker plans to unveil in late March at the New York Auto Show, will be Toyota’s third independent sales moniker for a group of vehicles in the U.S., joining the Toyota and Lexus nameplates. Its purpose is to bring younger buyers into the Toyota group – currently favored among Baby Boomers but not their children – with ...
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