BANGALORE, India -- Since its startup in 1997, Toyota Motor Corp.’s joint venture with Kirloskar Group of India has been quietly weaving a magic thread for a winning Indian run. But no one took Toyota seriously until its game plan recently surfaced: 1 million cars by 2011, a substantial market share and a global car hub in India thereafter. Kosuke Yamamoto, executive vice president, explains Toyota’s approach: "It was better to come to the market after doing the research and understanding ...
Premium Content (PAID Subscription Required)
"Toyota Makes Deliberate But Effective Drive into India" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.