TOKYO — Having passed its Prius sales target by nearly half in 1998, Toyota Motor Corp. will be hard-pressed to do an encore in 1999 — though 35% sales growth is not a bad target. Toyota President Hiroshi Okuda says the automaker plans to sell 24,000 units this year, up from last year's 17,653. Cumulative sales through December were 17,976 units. The Prius, the industry's first mass-produced “hybrid” car, was launched in December 1997. “We are currently limited by capacity to around ...
Premium Content (PAID Subscription Required)
"Toyota Prius sales pull ahead" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642
Current subscribers, please login or CLICK for support information.